Building the TV home app experience
for brands, broadcasters, operators,
TV manufacturers and mobile agencies
THE SMART TV APP REVOLUTION
As current TV experiences lack modern engagement standards
The best-known TV app we developed is ‘Uitzending Gemist’ (‘Catch up TV’). This catch up portal of the Dutch Public Broadcaster NPO is the leading Smart TV and HbbTV app in the Netherlands, both in terms of daily views and available video content.
HbbTV Portal of Zeeland
Together with DELTA we developed interactive TV DELTA. This “Portaal van Zeeland” is a new kind of interactive TV channel with strong typical Zeeland content. Examples of famous apps are Trugkieke or Watching Zeeland Football.
With Erfgoed TV you can zap through the photo collection of Archives Eemland on your TV. Erfgoed TV is connected to your zip code and thereby shows how the history of your neighborhood looks. It is the newest way to bring heritage a live in the homes.
Live TV streaming
This showcase app has been presented at the Anga event 2014. Together with our partner Divitel we made this app, that includes several live video streams (HLS), between which the user can switch. The app gives the experience of a “live TV channel” app.
With ArtTV we change the big screen into a painting. In this way we bring the art experience from the museum into the living room. The ArtTV app is connected with databases of huge popular musea, like The Dutch Rijksmuseum.
WHY A TV APPBOX?
The existing Smart TV App market is fragmented into a half dozen immature platforms. Most of these platforms do not allow for convenient development of TV apps. We expect a further wave of technology developments, mostly driven by the companies that started the mobile app revolution. It is increasingly challenging to keep up with all these developments.
WHAT’S THE TV APPBOX?
In the past few years, we gained extensive experience in developing Smart TV apps, bundling these in the framework we refer to as the TV AppBox. The TV AppBox enables us to accelerate development and lower cost of maintenance. Providing full service TV apps that fulfill the multi-platform requirements, including HBB TV.
WHO WE ARE?
We are People’s Playground, a full service TV App company. We are connecting brands with consumers, by building the home app experience for Smart TV, mobile and beyond.
We are a pleasant, innovative, energetic club of creative and technical people with a typical open minded Amsterdam character, continually aiming for positive transformation of consumer television experience.
We believe that the most creative and innovative ideas arise at the playground. Just like children, we are most creative when given room to play. We have a strong drive to create great, valuable things for the world around us.
Happiness, respect, ambition, transparency, innovation and adventure are key to our team.
The Smart TV app revolution is inevitable. People spend a lot of time in front of the TV. However the current TV experiences lack modern engagement standards. People are used to have great user experience with their mobile devices and tablets, what sets the standard. Logical improvements in the TV user experience will be quickly embraced, connecting brands and branded content with consumers.
Further, we believe in the connected home app experience. We perceive the TV app experience as the starting point for a much broader home app ecosystem. Short term we will see that apps will be placed in mobile and tablet TV companion devices, longer term we will see that apps will be placed as well in the bathroom mirror or the fridge door.
People’s Playground: The Place where Innovation of the TV Experience Happens
In a world where people are used to have great user experiences with their mobile devices, the current TV experience lacks modern engagement standards. However, new technologies and concepts give serious opportunities to companies to change this. And we offer them a chance to actually do it.
Caring Organizational Culture. We care about our team, the product and the profits, in that order. Our people stay because of the organization’s commitment to them. We believe that a happy and ambitious team can move mountains.
Join a Smart Team. The team of People’s Playground likes to work smarter, not harder. We believe an activity with high leverage will generate a high level of desired results.